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August 11, 2023

How to Run Sales Driven, Profit Smart Restaurants

How to Run Sales Driven, Profit Smart Restaurants

Leave a Comment / Improve Operational Performance, Improve Sales and Profit, Scale Your Concept /

Being Sales Driven & Profit Smart is part of my “restaurant DNA.” I often use the term assuming other people know exactly what I mean. Given Sales Driven & Profit Smart isn’t a term you might learn about in business training, I wanted to explain the concept and nuances behind Sales Driven & Profit Smart […]

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Local Store Marketing is Broken: Here's How to Fix It

Local Store Marketing is Broken: Here’s How to Fix It

Leave a Comment / Improve Sales and Profit /

A few weeks ago, I was having lunch with an experienced restaurant general manager. The topic of Local Store Marketing came up. He called bull, and my ears perked up immediately. Beyond having exceptional operations, active community marketing is a vital strategy to grow traffic and sales. His main complaint was that the focus of

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