Sipping on Tradition: Bringing The Mint Julep to Your Menu

The Mint Julep: A Storied Tradition

The Mint Julep is a timeless classic, deeply rooted in the heart of Southern tradition, particularly as the signature drink of the Kentucky Derby. Its refreshing blend of mint, bourbon, sugar, and water has enchanted palates for centuries by embodying the essence of Southern hospitality and leisure: served in ice-frosted silver cups, the Mint Julep offers a cooling respite from the warm May weather typical of Kentucky Derby Day, enhancing the overall experience of the event for attendees. The use of Kentucky bourbon as the primary ingredient links the drink to the state’s rich history of bourbon production, making it a fitting symbol of Kentucky’s heritage and the Derby itself.

Did You Know?

So, you probably know that Mint Juleps have Southern origins and a long relationship with the Kentucky Derby… but did you know:

• The first mention of the Mint Julep in print was in 1803, where it was described as a “dram of spirituous liquor that has mint in it, taken by Virginians in the morning.”
• The Mint Julep may have originated in the Arab world. Woodford Reserve’s master distiller, Chris Morris, points out that “centuries ago, there was an Arabic drink called julab, made with water and rose petals. The beverage had a delicate and refreshing scent that people thought would instantly enhance the quality of their lives.” The mint likely replaced the rose petals in the Mediterranean.
• In 1938, the mint julep became the official drink of the Kentucky Derby. Attendees drink lots of Mint Juleps! As Hunter S. Thompson observed when he covered the Kentucky Derby in 1970, (see HST’s The Kentucky Derby Is Decadent and Depraved if you want some classic “Gonzo” journalism to go with your cocktail), a roistering army of spectators was “guzzling mint juleps with both hands.”
• The Mint Julep is part of many stories involving Scarlett O’Hara, U.S. Presidents, F. Scott Fitzgerald, William Falkner, Ernest Hemingway, Ray Charles and more.  Read this homage with lots of interesting references.

Finding a Great Mint Julep

Are you craving a Great Mint Julep now? Several Southern restaurants and bars are renowned for their Mint Juleps. While the landscape of the restaurant industry can evolve, these establishments have historically received acclaim for their exceptional Mint Juleps:

• Churchill Downs – Louisville, KY: While not a restaurant, no list of acclaimed Mint Juleps would be complete without mentioning Churchill Downs, the home of the Kentucky Derby. Here, the Mint Julep is celebrated annually as the signature drink of the famous horse race, served in collectible glasses that have become a cherished souvenir for visitors. It’s estimated 120,000 Mint Juleps are served over the two-day racing card!
• Husk – Charleston, SC (Also Nashville, TN, and Savannah, GA): Husk, with locations across the South, offers a unique twist on the Mint Julep. Renowned for its focus on Southern ingredients, Husk’s version of the Julep sometimes features regionally specific bourbons and fresh, locally sourced mint.
• The Round Robin Bar – Washington, D.C.: Henry Clay, the U.S. senator from Kentucky, supposedly made the Mint Julep popular in Washington, D.C., in 1850 at the Round Robin Bar. By some accounts, The Red Robin Bar still uses Clay’s recipe to this day.
• The Sazerac Bar – New Orleans, LA: Though famous for its namesake cocktail, The Sazerac Bar inside The Roosevelt New Orleans also serves a stellar Mint Julep. This establishment, steeped in history, offers a classic Julep experience in an iconic setting.
• Proof on Main – Louisville, KY: Located in the 21c Museum Hotel, Proof on Main offers a contemporary arts setting to enjoy a range of bourbon cocktails, including the Mint Julep. Their emphasis on artistry extends to their cocktail craftsmanship.

These establishments highlight the Mint Julep’s enduring popularity and versatility, from traditional renditions to innovative interpretations. Whether you’re a longtime fan or new to this Southern staple, visiting any of these spots promises a memorable Mint Julep experience. Remember, menus and offerings can change, so it’s always a good idea to check with the restaurant for the latest on their cocktail lineup.

Incorporating Mint Juleps into Your Menu

Incorporating Mint Juleps into your restaurant’s menu offers a blend of tradition and innovation, appealing to both cocktail aficionados and curious newcomers alike. By experimenting with ingredients, aligning with seasonal and local themes, and creating engaging experiences around the Mint Julep, restaurants can enhance their beverage program, attract a wider audience, and boost their overall appeal.

• Seasonal Specials: Restaurants can introduce Mint Juleps as part of their seasonal cocktail offerings, especially during the spring and summer months when the desire for refreshing, cool beverages peaks. Highlighting a “Mint Julep of the Month” allows you to showcase different variations and keep customers coming back to try the latest creation.
• Local and Themed Events: Aligning your Mint Julep offerings with local events or celebrations, such as the Kentucky Derby, can attract themed-party seekers. Crafting a special menu that pays homage to the event with various Mint Julep options encourages patrons to participate in the festivities at your establishment.
• Pairing Menus: Offer a Mint Julep pairing menu where each variation of the drink is matched with a complementary appetizer or entrée. This not only elevates the dining experience but also educates guests on the versatility of the Mint Julep and how it can enhance different flavors in food.
• Interactive Experiences: Consider hosting Mint Julep mixology classes or tasting events where guests can learn about the history of the cocktail, explore different versions, and even create their own. This interactive experience can turn your restaurant into a destination for both dining and entertainment.
• Marketing and Social Media: Leverage social media to showcase your unique Mint Julep creations. Engaging content that tells the story behind each variation, along with high-quality photos or videos of the preparation process, can entice patrons to visit and try them out. Encourage customers to share their experience and their favorite version to create buzz around your offerings.
• Collaboration with Local Distilleries: Partner with local distilleries to create custom bourbon blends for your Mint Juleps. This not only supports local businesses but also gives your cocktails a unique selling point that can’t be found elsewhere.

Reinventing Tradition: The Mint Julep’s Journey from Classic to Contemporary

The timeless Mint Julep, with its refreshing allure and deep-rooted Southern heritage, offers a versatile canvas for culinary creativity and innovation. By introducing these inventive variations into your restaurant’s menu, you’re not just offering your guests a drink; you’re inviting them on a flavorful journey that celebrates both tradition and innovation.

Integrating these creative Mint Juleps into your beverage program through strategies like seasonal specials, themed events, and interactive experiences can significantly enhance your restaurant’s appeal and customer experience. It’s a testament to the enduring versatility of the Mint Julep and an opportunity for your establishment to showcase its commitment to quality, creativity, and the art of hospitality.

Embracing these concepts doesn’t merely elevate your menu; it weaves your restaurant into the larger narrative of culinary evolution, where respect for tradition meets the excitement of innovation. Whether through the smoky notes of a specially crafted Mint Julep or the communal joy of a mixology class, remember: each sip is a story, and your restaurant is the storyteller. Cheers to crafting experiences that linger long after the last drop, ensuring that your guests return time and again for another taste of Southern charm and inventive mixology.

We’re Here to Help

Consult to Grow® always wants our clients to prioritize sales generation while strategically managing costs to maximize profit. We provide strategic advice to restaurant owners, founders, and operators to level up restaurant businesses. Ready to get started?   

• Get Started 
• More Free Advice 
• Shop our Digital Tools